Why we're different

Jewelry for moments, jeweler for life is more than just a tagline, it's our culture. When everyone is specializing, we stand fast in the belief that you are more than just a sale. You're our client and our friend. So we intend to take care of you in every way that we possibly can.


It All Starts With Great People

    Duff Hufford    |    Graduate Gemologist

Duff Hufford  |  Graduate Gemologist

    Dan Hufford    |    President

Dan Hufford  |  President

    A  nnie    |    Store Mascot

Annie  |  Store Mascot

On Sight Repair Department

Jewelry repair has always been at the core of what we do, and we're the best at it. We have amazing jewelers here every day to help fix, refurbish and create the best jewelry there is.



Lifetime Jewelry Care

As your jeweler for life, quality craftsmanship and jewelry care is paramount. Simply bring the jewelry you purchased from Huffords back in every 6 months for us to inspect and clean, and in return we will:


Tighten loose stones

Replace lost sides stones

Re-tip prongs

Polish and/or rhodium plate

All complimentary. For the lifetime of your jewelry and as long as it is properly cared for and worn as intended. For details about Huffords Lifetime Gaurantee, please contact us



Sterling Rewards Loyalty Program

Every good relationship has its rewards. No strings attached. No hidden obligations. Just sign up and start earning 5% on all of your purchases. Plus: Extra points the month of your birthday or anniversary, random giveaways, be among the first to hear about special events at Huffords, and points are worth extra at special events.

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American Gem Society Membership

The AGS is the country's preeminent jewelry trade organization, dedicated to consumer protection. Only 5% of all jewelers have met the exacting requirements to become an AGS member. As an AGS member we have pledged ourselves to conduct our business under the utmost ethical practices and have pledged ourselves to protect you.

For more information, visit www.americangemsociety.org.



American Gem Society Financing

Our membership with the American Gem Society has its special privileges. One of those is that we can offer you 12 months financing. No interest. Visit our store to apply or contact us for more information. 

Huffords in the Community

The greatest pleasure of being a family owned business is the impact we can have on our community. St. Louis has been our home since 1948 and we are passionate about doing our part to make it a better place for everyone.

Contact us anytime with charitable opportunities. Unfortunately we can’t always say yes, but we are always happy for the chance to help.